What step would an advertiser take to target a list of email addresses?
Create a Custom Affinity audience list
Assign a Floodlight tag to an audience list in Campaign Manager
Add the email addresses to keyword targeting
Create a Customer Match list for TrueView
Correct Answer
Create a Customer Match list for TrueView
Official documentation: https://support.google.com/displayvideo/answer/6401903
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
- 2You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
- 3Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
- 4You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- 5Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 6A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?