AC

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

More available inventory across all devices
Less functionality for engagement and interaction with ad
The ability to run on TrueView inventory
Less available inventory across all devices

Correct Answer

Less available inventory across all devices

Official documentation: https://support.google.com/displayvideo/answer/3129957

Topics in this question

About the Display & Video 360 Certification

The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.

Exam guide and all 222 Display & Video 360 questions →

Related Display & Video 360 questions

  1. 1You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
  2. 2Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
  3. 3Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  4. 4You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  5. 5Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  6. 6A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?