How can a site be blacklisted from an advertiser’s media buys?
Use the audience composition report and exclude audiences that visit that site
Identify the website’s key phrases and use them in keyword exclusion targeting
Add the URL to the advertiser’s URL field
Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Correct Answer
Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Official documentation: https://support.google.com/displayvideo/answer/2717490
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
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