AC

You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?

You’d include Google Ads, Google Analytics 4, and Display & Video 360.
You’d include Google Analytics 4, Surveys 360, and Search Ads 360.
You’d include Google Ads, Display &Video 360, and Search Ads 360.
You’d include Google Analytics 4, Display & Video 360, and Search Ads 360.

Correct Answer

You’d include Google Analytics 4, Display & Video 360, and Search Ads 360.

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1Which platforms allow for native integrations with Campaign Manager 360?
  2. 2Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
  3. 3Which platforms feature native integration with Campaign Manager 360?
  4. 4Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
  5. 5Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
  6. 6Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?