At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
You should create several networks, with one for each of the clients.
You should create multiple campaigns for each account you work with within the agency.
You should create multiple campaigns, with one for each client.
You should create an agency account with multiple advertisers within the account.
Correct Answer
You should create an agency account with multiple advertisers within the account.
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1Your client is an advertising agency that manages multiple clients across various categories .How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
- 2A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
- 3You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 4You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
- 5You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- 6Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?