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Your client is an advertising agency that manages multiple clients across various categories .How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

Create multiple networks, one for each of the multiple clients.
Create one agency account with multiple advertisers within that account.
Create many campaigns for each account you manage within the agency.
Create many campaigns, one for each of the agency’s clients.

Correct Answer

Create one agency account with multiple advertisers within that account.

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About the Campaign Manager 360 Certification

The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.

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Related Campaign Manager 360 questions

  1. 1At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
  2. 2A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
  3. 3Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
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  5. 5You’ve worked with your client, a pottery company, to get their campaign ready. In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
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