HubSpot SEO CertificationUpdated
What do you need to balance when doing SEO?
Focusing on the user and making it easy for search engines to crawl your website
Creating lots of high quality content and personalizing it for your buyer personas
Adding more content to your website and focusing on your social media presence
Focusing on search engine crawlers and making it easy to share your content
Correct Answer
Focusing on the user and making it easy for search engines to crawl your website
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About the HubSpot SEO Certification
The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.
Exam guide and all 73 HubSpot SEO questions →Related HubSpot SEO questions
- 1Choose all that apply. Why are internal links important for SEO?Multiple correct
- 2If you track nothing else for SEO, make sure you track ___.
- 3Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- 4Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- 5Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
- 6Choose all that apply. Which of these are important KPIs to consider for SEO?Multiple correct