HubSpot SEO CertificationUpdated
Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps
Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
Outline a content calendar for the quarter, including target keywords with high search volume
Correct Answer
Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
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About the HubSpot SEO Certification
The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.
Exam guide and all 73 HubSpot SEO questions →Related HubSpot SEO questions
- 1Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- 2Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- 3Choose all that apply. Which of these factors will affect your SEO strategy?Multiple correct
- 4True or False? Google doesn’t care about the quality of backlinks, only the quantity.
- 5True or False? The same SEO strategy will yield the same results for all websites.
- 6When building a relationship with the goal of receiving backlinks, what is the first thing you should do?