Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
Consent Mode
IP address settings
Disable data collection
Data retention period
Correct Answer
Data retention period
Official documentation: https://support.google.com/analytics/answer/7667196
Topics in this question
About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
- 2Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
- 3A marketing manager needs to grant a colleague access to their Google Analytics property. The colleague's responsibility is to build custom reports in the Explore workspace, but they shouldn't have permission to manage other users or alter property-level settings. Which user role should the manager assign to this colleague?Explained
- 4A business manager sets up Google Analytics but doesn't apply a filter to exclude internal company traffic. After a month of data collection, they correct the setup by adding the filter. What's the status of the data collected during that first month?Explained
- 5The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
- 6An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?Explained