What’s needed for an advertiser to set up a video ad campaign?
A) A budget for creating professional video ads
B) A conversion rate of at least 5% on the Google Search Network
C) A YouTube video
D) A base AdWords budget in addition to pay-per-click costs
Correct Answer
C) A YouTube video
Official documentation: https://support.google.com/adwords/answer/2375497?hl=en
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?Explained
- 2An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign. Why might these numbers look different?Explained
- 3An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
- 4An advertiser has no video production resources but wants to use video in their campaign. Which tool transforms a static image into a video ad?Explained
- 5An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
- 6A marketer wants to know which of two different video lengths drives a stronger CPA for their campaign. To do this, what should they set up?Explained