Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
People are switching between the many streaming services available and have shorter attention spans.
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Correct Answer
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
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