YouTube advertisers should understand which of the following trends about streaming?
Production companies act as gatekeepers, since they control the biggest distribution channels.
People switch between the many streaming services available and have shorter attention spans.
Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
People watch YouTube on connected TV devices, which further extends YouTube’s reach.
Correct Answer
People watch YouTube on connected TV devices, which further extends YouTube’s reach.
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