What streaming trend should YouTube advertisers be most aware of?
They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
They should be aware that people are switching between the many streaming services available and have shorter attention spans.
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Correct Answer
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
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