Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) The targeting options that were used
B) Clickthrough rate (CTR) and cost-per-click (CPC)
C) View rate and cost-per-click (CPC)
D) View rate, cost-per-view (CPV), and follow-on views
Correct Answer
D) View rate, cost-per-view (CPV), and follow-on views
Official documentation: https://support.google.com/partners/answer/3013684
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
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