How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
By analyzing historical feedback and making adjustments to bids based on performance signals.
By acquiring as many clicks as possible according to the daily budget that’s been set.
By creating as many impressions as possible in line with the target cost-per-acquisition.
By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
Correct Answer
By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
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Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1When creating a Google Video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- 2You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
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