Shopping Ads CertificationUpdated
What’s the benefit of conversion tracking?
You can identify the number of potential users who are interested in your product or likely to convert.
You can measure conversion data. Conversion tracking is a report that you add to your campaign.
You can make decisions based on conversion data and users interested in your product.
You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
Correct Answer
You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
- 2How can conversion tracking help users?
- 3An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
- 4If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
- 5In a Shopping campaign, conversion tracking
- 6If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?