Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad match modifier. What are two ways in which the broad match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
Select all correct answers
She can explicitly choose keywords to ignore.
Her ad will only show for “blue saucepans.”
She can choose the exact searches her keywords will match.
She doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Correct Answers
She doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
- 2Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct ResponsesExplainedMultiple correct
- 3What are three signals broad match uses to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
- 4Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
- 5Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?Explained
- 6What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct ResponsesExplainedMultiple correct