Google Ads Search Advertising Certification

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?

4 answer options

Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots. How can Michelle attract search traffic for Wonder Boots product name queries only?

4 answer options

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

5 answer optionsMultiple correct

Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct Responses

5 answer optionsMultiple correct

How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

4 answer options

The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings? Select 2 Correct Responses

4 answer optionsMultiple correct

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow? Select 3 Correct Responses

5 answer optionsMultiple correct

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

4 answer options

You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?

4 answer options

What are three efficient ways that marketers can apply recommendations that impact optimization score? Select 3 Correct Responses

5 answer optionsMultiple correct

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

2 answer options

As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?

4 answer options

You manage your company’s Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?

4 answer options

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

5 answer optionsMultiple correct

Which three signals does broad match use to match Search ads with queries?

5 answer optionsMultiple correct

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

4 answer options

What is value-based bidding?

4 answer options

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

4 answer options

A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

5 answer optionsMultiple correct

In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

4 answer optionsMultiple correct