A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses
Select all correct answers
Correct Answers
They could use responsive search ads and AI-powered creatives.
They could organize and align all of their ad groups according to a common theme.
They could use brand restrictions for branded campaigns when it’s suitable.
Why is this the correct answer?
To use broad match effectively for their product launch, the sneaker company could take three steps: add broad match keywords for exact match keywords across campaigns, use responsive search ads and AI-powered creatives, and use brand restrictions for branded campaigns when suitable. Adding broad match alongside exact match expands reach to relevant query variations. Responsive search ads give the AI flexible creative combinations to match those broader queries. Brand restrictions protect branded campaigns from cannibalising non-brand spend — ensuring broad match scales awareness without eroding branded performance.
Why are the other options incorrect?
They could add broad match keywords for exact match keywords across campaigns.
Adding broad match keywords for exact match keywords across campaigns is a correct step — this expands reach to related queries while keeping exact match for the most commercially valuable terms.
They could increase their campaign reach by using broad match with manual bidding.
Using broad match with manual bidding is not recommended — broad match performs best with Smart Bidding, which uses real-time signals to filter low-quality broad matches. Manual bidding removes this safeguard.
Real-World Example
A sneaker brand launching a new trainer uses broad match on 'running shoes' and 'athletic footwear' with brand restrictions on their branded campaigns. They create RSAs with 10 headlines featuring launch messaging. In the first two weeks, broad match expands reach by 3.4× compared to exact match alone, driving 1.2M additional impressions at a similar cost per click — boosting launch awareness across relevant audiences.