Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
Correct Answer
They could increase their email signups from potential students.
Why is this the correct answer?
By choosing Leads as the campaign marketing goal for the yoga school's Google Search campaign, the client can expect to increase email signups from potential students. The Leads goal directs Smart Bidding and ad delivery to optimise for actions where users provide their contact information — such as filling in a booking enquiry form or signing up for a newsletter — rather than driving website visits or brand video views. This is ideal for a yoga school looking to build a list of warm prospects to convert into paying students.
Why are the other options incorrect?
They could encourage consumers to join their studio.
Encouraging consumers to join the studio describes a Sales or conversion goal, not a Leads goal — a Leads campaign is focused on capturing contact details, not completing a membership purchase.
They could bring more people to the studio’s website.
Bringing more people to the studio's website corresponds to a Website Traffic goal — the Leads goal optimises for form submissions and signups, not raw site visits.
They could promote videos about the mission of the studio.
Promoting videos about the studio's mission is associated with a Video campaign or Brand Awareness goal, not a Search campaign with a Leads objective.
Real-World Example
A yoga studio in Bristol launches a Google Search campaign with a Leads goal, targeting queries like 'yoga classes near me'. Ads link to a landing page with a free trial class signup form. Over 60 days, the campaign generates 280 email signups at a cost per lead of £3.40, which the studio's email nurture sequence converts into 42 paid memberships.