You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?
Correct Answer
Getting more email list signups from potential consumers.
Why is this the correct answer?
Choosing Leads as the campaign marketing goal for the vitamin and supplement store's Google Search campaign means you can expect more email list signups from potential consumers. The Leads goal is designed to capture contact information and drive actions such as form completions, newsletter signups, and enquiry submissions — not direct purchases or video views. By aligning the campaign goal with Leads, Google's Smart Bidding and ad delivery optimise toward users who are likely to submit their details rather than immediately transact.
Why are the other options incorrect?
Getting more people to view the company’s website.
Getting more people to view the company's website describes a website traffic goal, not a Leads goal — a Leads campaign is optimised for contact form fills and signups, not raw visits.
Promoting videos about the mission of the company.
Promoting videos is associated with a Video or Brand Awareness campaign, not a Search campaign with a Leads goal — Search ads do not show video creatives.
Encouraging consumers to purchase vitamins and supplements.
Encouraging consumers to purchase vitamins corresponds to a Sales goal, not a Leads goal — choosing Sales would direct Smart Bidding to optimise for purchase conversions.
Real-World Example
A vitamin brand launches a Google Search campaign with a Leads goal, targeting queries like 'best vitamin D supplement'. The campaign drives users to a landing page with a free sample request form. After 30 days, the campaign delivers 340 email signups at a cost per lead of £2.80 — building a retargeting list that the brand later converts into purchases through email sequences.