The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings? Select 2 Correct Responses
Select all correct answers
Correct Answers
They could use a Search campaign.
They could use a Performance Max campaign.
Why is this the correct answer?
A Search campaign and a Performance Max campaign are the two best options for a house-cleaning service wanting to reach people actively looking for the service and drive bookings. Search campaigns capture high-intent queries like house cleaning service near me or book a cleaner — people ready to act. Performance Max uses AI to extend reach across all Google channels, finding additional potential customers across Search, Display, YouTube, Gmail, and Maps using audience signals and the booking website as a conversion goal.
Why are the other options incorrect?
They could use a Video campaign.
Video campaigns on YouTube build awareness but are less effective for a local service business targeting people actively looking to book — the intent gap between video viewers and active searchers is large.
They could use a Discovery campaign.
Discovery campaigns (now Demand Gen) target people in Google's discovery feeds — useful for awareness but not specifically designed to reach people actively searching for house cleaning services.
Real-World Example
A house cleaning company runs a Search campaign for keywords like house cleaning service and weekly cleaner, plus a Performance Max campaign with the booking form as the conversion goal. Search drives 45 bookings/month from direct intent queries, while Performance Max finds an additional 28 bookings/month from Gmail and Discovery placements — total bookings increase 72% from baseline.