Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
Select all correct answers
Correct Answers
Bid amount
Ad relevance
Ad landing page experience
Why is this the correct answer?
The two other main factors Jerry should focus on to improve the quality score of his ads, alongside expected click-through rate, are ad relevance and ad landing page experience. Quality Score is Google's estimate of ad quality relative to competitors on a 1–10 scale, calculated from these three components. Ad relevance measures how closely the ad matches the intent of the search query; landing page experience assesses whether the destination page is useful, fast, and relevant to searchers. Improving all three components raises Quality Score, which improves Ad Rank and can reduce cost-per-click.
Why are the other options incorrect?
Conversion rate
Conversion rate is not a Quality Score factor — while conversions matter for Smart Bidding and campaign goals, they are not one of the three components Google uses to calculate Quality Score.
Ad dimensions
Ad dimensions are not a Quality Score factor — creative size or format does not influence the quality score calculation.
Real-World Example
Jerry audits his Google Ads account and finds several keywords with Quality Scores of 4/10. He rewrites ad headlines to include the exact keyword phrase (improving ad relevance) and works with the dev team to improve landing page load time from 5.2s to 1.8s and add relevant content (improving landing page experience). Within two weeks, Quality Scores on those keywords rise to 7–8/10, reducing his average CPC by 22%.