Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
Create a new campaign and ad group for each different theme.
Maintain the same ad group, and introduce additional assets based on various different themes.
Replace her existing ad group with a new one using a different theme.
Maintain one evergreen ad group, and use additional ad groups to explore different themes .
Correct Answer
Maintain one evergreen ad group, and use additional ad groups to explore different themes .
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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- 2Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
- 3Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- 4Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
- 5Henry has been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- 6Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?