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As a marketer for an eCommerce business, which reason highlights why apps matter to you?

These apps are the top downloaded app type on Android and iOS.
These apps offer a common surfing experience to websites.
These apps are used by over half of consumers when shopping in a physical location.
These apps generate higher conversion rates than mobile websites.

Correct Answer

These apps generate higher conversion rates than mobile websites.

Official documentation: https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/business-app-strategies/

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

Exam guide and all 181 Google Ads Apps questions →

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