What important role does app promotion play in the mobile gaming industry?
App promotion alerts gamers of the latest industry news and information.
App promotion helps convert mobile gamers into console and PC gamers.
App promotion encourages gamers to use hardware to improve their gameplay.
App promotion helps users discover new games to download.
Correct Answer
App promotion helps users discover new games to download.
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
- 2The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
- 3A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
- 4Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)Multiple correct
- 5Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
- 6Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?