Which of the following roles does an app play in overall business strategy?
Identifying the most important audiences for your business.
Improving the average order value of your customer base.
Driving as much traffic as possible to a .com website.
Delivering a great user experience as part of the customer journey.
Correct Answer
Delivering a great user experience as part of the customer journey.
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
- 2Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct ResponsesMultiple correct
- 3What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)Multiple correct
- 4A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
- 5When creating image assets for an app campaign, which two of the following should you consider? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 6Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)Multiple correct