Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
An ad must be more than 75% on screen for more than two seconds.
An ad must be more than 75% on-screen for more than five seconds.
An ad must be more than 50% on screen for more than five seconds.
An ad must be more than 50% on screen for more than two seconds.
Correct Answer
An ad must be more than 50% on screen for more than two seconds.
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
- 2In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
- 3Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- 4Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct
- 5The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
- 6Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?