Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
So advertisers know if their audience targeting is successful.
So advertisers know if frequency capping is working.
So advertisers know if users are double-clicking on their ads.
So advertisers know if their ads have truly been seen by users.
Correct Answer
So advertisers know if their ads have truly been seen by users.
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
- 2Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- 3Why is conversion tracking critical for Google App campaigns? Select the best answer.
- 4Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
- 5Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
- 6Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?