You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct Responses
Select all correct answers
Machine learning can help marketers measure performance more effectively.
Machine learning only allows audience lists you upload so you can be sure your ads serve to the correct audience.
Machine learning instructs you on how to build the most effective creative so you can do it yourself.
Machine learning saves a significant amount of time and effort for other tasks.
Correct Answers
Machine learning instructs you on how to build the most effective creative so you can do it yourself.
Machine learning saves a significant amount of time and effort for other tasks.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
- 2Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 3Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct
- 4Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct ResponsesMultiple correct
- 5Creative assets are the fuel of Google App campaigns . They’re not just design elements — they’re performance drivers, especially because Google relies on them for machine learning-based ad assembly . The Google Ads Apps Certification exam frequently tests your understanding of asset requirements, optimization strategies, and best practices. This article will guide you through what to upload, how to optimize, and how these choices affect campaign success and certification answers. These include:Multiple correct
- 6The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct