AC

Which of the following definitions describes ‘Events’ in relation to app measurement?

A way to market to potential users.
When an app is on sale in the app store.
A limited-time promotion in an app.
Actions that people perform in an app.

Correct Answer

Actions that people perform in an app.

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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