What should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event with significant value, regardless of how often it occurs.
Pick an event with low value that happens on a very significant basis.
Pick an event that can be compared against similar apps.
Pick an event that matters to your business and occurs frequently.
Correct Answer
Pick an event that matters to your business and occurs frequently.
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1The Google Ads Apps Certification exam focuses heavily on campaign structure, asset quality, user engagement metrics, and the proper use of machine learning and Firebase . If you’re preparing for the exam, it’s important to know that the real test isn’t about launching generic app campaigns — it’s about how well you understand ad group structure , conversion tracking , and creative optimization . This guide breaks it all down based on the exact topics that appear in the certification test.Multiple correct
- 2Which components of a Google App campaign allow marketers to reach valuable users?
- 3Which brand safety measures are in place by default when setting up a Google App campaign?
- 4What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)Multiple correct
- 5In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
- 6Why is conversion tracking critical for Google App campaigns? Select the best answer.