You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responses
Select all correct answers
How effective is deep linking at getting new users to install the OneStop app?
Are view-through conversions being measured and valued appropriately?
How are users moving between OneStop’s app and web properties?
Which of OneStop’s app users have the highest long-term value?
Correct Answers
Are view-through conversions being measured and valued appropriately?
How are users moving between OneStop’s app and web properties?
Which of OneStop’s app users have the highest long-term value?
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct ResponsesMultiple correct
- 2What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct ResponsesMultiple correct
- 3Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct ResponsesMultiple correct
- 4You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers. Select All Correct ResponsesMultiple correct
- 5Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct ResponsesMultiple correct
- 6Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct ResponsesMultiple correct