Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell him about it?
The publishers are responsible.
The Display & Video 360 representatives are responsible.
The publishers and advertisers are both responsible.
The advertisers are responsible.
Correct Answer
The advertisers are responsible.
Official documentation: https://support.google.com/displayvideo/answer/7505945
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
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- 2Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?
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