As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?
Line item and campaign
Campaign and partner
Insertion order and campaign
Partner and advertiser
Correct Answer
Partner and advertiser
Official documentation: https://support.google.com/displayvideo/answer/2723011
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
- 2Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?
- 3You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- 4You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 5Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
- 6You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?