What is the difference between Programmatic Guaranteed deals and preferred deals?
Programmatic Guaranteed deals are incompatible with conversion pixels
Preferred deals have required minimum spend
Preferred deals do not allow targeting edits in Display & Video 360
Programmatic Guaranteed deals have required minimum spend
Correct Answer
Programmatic Guaranteed deals have required minimum spend
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- 2Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- 3At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
- 4You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
- 5Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
- 6How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?