What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
Native apps
HTML5 format
Campaign Manager 360
Display & Video 360 Marketplace
Correct Answer
HTML5 format
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology can help them achieve that goal?
- 2An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology would they need to use in order to accomplish this?
- 3You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
- 4You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
- 5An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
- 6A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?