An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology would they need to use in order to accomplish this?
They would need to use native apps.
They would need to use Display & Video 360 Marketplace.
They would need to use HTML5 format.
They would need to use MP4-encoded video.
Correct Answer
They would need to use HTML5 format.
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology can help them achieve that goal?
- 2Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
- 3You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
- 4What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
- 5A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?
- 6Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?