A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
A creative for dental floss is a dynamic animation, with HTML5 assets, and needs a strong Internet connection.
A creative for mouthwash is a long-length video ad that sends users to a dental care information webpage.
A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
A creative for organic toothpaste is large, animated, and has detailed flight specifications.
Correct Answer
A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
Topics in this question
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
- 2An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
- 3Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform. Step-by-step, which processes should you follow when carrying out their campaign?
- 4Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
- 5You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
- 6A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?