Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Ecommerce reports
Goals reports
Acquisition reports
Multi-Channel Funnel reports
Correct Answer
Multi-Channel Funnel reports
Official documentation: https://support.google.com/analytics/answer/1250116
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Which reports indicate how traffic arrived at a website?
- 2In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- 3Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
- 4In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- 5In Multi-Channel Funnel Reports, how are default conversions credited?
- 6Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?