In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
True
False
Correct Answer
False
Official documentation: https://support.google.com/analytics/answer/1191180
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
- 2In Multi-Channel Funnel Reports, how are default conversions credited?
- 3In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- 4Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
- 5Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
- 6Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?