What report shows the percentage of traffic that previously visited a website?
Behavior > Frequency and Recency report
All traffic > Referrals report
Interests > Affinity categories report
Behavior > New vs returning report
Correct Answer
Behavior > New vs returning report
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About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1What report shows the percent of site traffic that visited previously?
- 2What report shows which types of mobile devices visited a website?
- 3Which default traffic source dimensions does Google Analytics report for each website visitor?
- 4What report shows which web pages get the most traffic and highest engagement?
- 5What report shows a visual representation of user interactions on a website?
- 6What report indicates the pages of a website where users first arrived?