Which default traffic source dimensions does Google Analytics report for each website visitor?
Campaign and Ad Content
Campaign and Medium
Source, Medium, Campaign, and Ad Content
Source and Medium
Correct Answer
Source and Medium
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
- 2What is not considered a “source” in Google Analytics by default?
- 3The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
- 4What is not considered a default “medium” in Google Analytics?
- 5When will Google Analytics be unable to identify sessions from the same user by default?
- 6If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?