What is the main purpose of the Mutli-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews
Correct Answer
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
Topics in this question
About the Google Analytics Individual Qualification – Universal Analytics (Retired)
This exam covered Universal Analytics, which Google has shut down.
Exam guide and all 176 Universal Analytics (Legacy) questions →Related Universal Analytics (Legacy) questions
- 1In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- 2What channel is not included in the default Channels report?
- 3In Multi-Channel Funnel Reports, how are default conversions credited?
- 4What report indicates where users start or exit the conversion funnel?
- 5In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
- 6Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?