Search Ads 360 CertificationUpdated
Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?
Data-driven attribution
Custom floodlight variables
Budget bid strategies
Conversion cart data
Correct Answer
Conversion cart data
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
- 2You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
- 3After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
- 4You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
- 5You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
- 6Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?