Search Ads 360 CertificationUpdated
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
2 weeks
3 months
1 week
3-4 weeks
Correct Answer
3-4 weeks
Official documentation: https://support.google.com/searchads/answer/7085426
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- 2When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
- 3Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
- 4Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?
- 5If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?
- 6When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?