Search Ads 360 CertificationUpdated
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
Position
Conversion
Clicks
Advanced Targeting
Correct Answer
Advanced Targeting
Official documentation: https://support.google.com/searchads/answer/6231872
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Which three modifiers can be automated by a bid strategy? (select three)Select All Correct ResponsesMultiple correct
- 2When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 3When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
- 4Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- 5After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
- 6While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?