Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 3 of 19
How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
4 answer options
If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
4 answer options
If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?
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Which of the following is an example of a Smart Bidding strategy?
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What are the verification options for businesses with 10 or more locations?
4 answer options
How might experimentation be credited with contributing to a best-in-class measurement approach?
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How would you turn marketing insights into action?
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If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
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Maximize Conversion can be described in which of the following ways?
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A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
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In what way are incrementality experiments different from A/B experiments?
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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
4 answer options
Data-driven attribution works in which of the following ways?
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If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
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What does the term attribution mean when used to describe an advertising-related occurrence?
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You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
4 answer options
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?
4 answer options
Store visits conversion tracking can be described in which way?
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A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
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How would you describe attribution as it relates to the advertising industry?
4 answer options