Google Ads Measurement Certification
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click.
The marketer should use conversion value-per-cost.
The marketer should use cost-per-conversion.
The marketer should use conversion rate.
Correct Answer
The marketer should use conversion rate.