Google Ads Measurement Certification
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
Correct Answer
You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.